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Reference no. 9-590-015
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 13 August 1990
Length: 16 pages
Data source: Generalised experience

Abstract

An introduction to the design of questionnaires administered in surveys undertaken in management and social science research. Outlines a multistep process for developing a questionnaire. May be used with: (F0205A) How Surveys Influence Customers.

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Abstract

An introduction to the design of questionnaires administered in surveys undertaken in management and social science research. Outlines a multistep process for developing a questionnaire. May be used with: (F0205A) How Surveys Influence Customers.

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