More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. 9-590-038
Subject category: Ethics and Social Responsibility
Authors: John A Quelch (Harvard Business School); Aimee L Stern (Harvard Business School); Craig N Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 28 May 1990
Length: 5 pages
Data source: Published sources
Topics: Advertising campaigns; Beverages; Ethics; Marketing strategy
Share a link: https://casecent.re/p/46912
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. Students must assess the ethics of the various parties.
Location:
United States
Industry:
Beverages
Size:
Fortune 500
Other setting(s):
1989
Teaching note
-
Reference no. 5-591-061
Subject category: Ethics and Social Responsibility
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 4 January 1991
Length: 4 pages
Data source: Published sources
View full details

About

Abstract

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. Students must assess the ethics of the various parties.

Settings

Location:
United States
Industry:
Beverages
Size:
Fortune 500
Other setting(s):
1989

Related

Teaching note
-
Reference no. 5-591-061
Subject category: Ethics and Social Responsibility
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 4 January 1991
Length: 4 pages
Data source: Published sources
View full details