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Reference no. 9-590-059
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 8 May 1990
Length: 14 pages
Data source: Generalised experience
Topics: Economic forecasting; Market analysis; Product introduction
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Abstract

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application.
Note
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Reference no. 9-503-S73
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 8 May 1990
Length: 17 pages
Data source: Generalised experience
Topics: Economic forecasting; Market analysis; Product introduction
View full details

About

Abstract

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application.

Related

Note
-
Reference no. 9-503-S73
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 8 May 1990
Length: 17 pages
Data source: Generalised experience
Topics: Economic forecasting; Market analysis; Product introduction
View full details