Product details

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Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 23 April 1990

Abstract

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session.
Location:
Size:
Fortune 500, USD600 million revenues
Other setting(s):
1979

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Abstract

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session.

Settings

Location:
Size:
Fortune 500, USD600 million revenues
Other setting(s):
1979

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