Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 October 1992
Length: 12 pages
Data source: Field research
Share a link:
https://casecent.re/p/46919
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a 'Key Introduction' for Black & Decker's Household Product Group (HPG). HPG's president has to decide whether the product should be recalled and, if so, how the recall should be implemented. Teaching objectives include: 1) managing a product recall, 2) ethical considerations in product safety and product recalls, and 3) the meaning of customer care.
Location:
Industry:
Size:
Fortune 500, USD2.5 billion assets
Other setting(s):
1988-1989
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 September 1992
Length: 16 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 October 1991
Length: 18 pages
Data source: Field research
About
Abstract
A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a 'Key Introduction' for Black & Decker's Household Product Group (HPG). HPG's president has to decide whether the product should be recalled and, if so, how the recall should be implemented. Teaching objectives include: 1) managing a product recall, 2) ethical considerations in product safety and product recalls, and 3) the meaning of customer care.
Settings
Location:
Industry:
Size:
Fortune 500, USD2.5 billion assets
Other setting(s):
1988-1989
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 September 1992
Length: 16 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 October 1991
Length: 18 pages
Data source: Field research