Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 October 1991
Length: 18 pages
Data source: Field research
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Abstract
Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include, 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall, and 4) impact of product recalls on product brands.
Location:
Industry:
Size:
Fortune 500, USD2.5 billion sales
Other setting(s):
1988-1989
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 September 1992
Length: 16 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 October 1992
Length: 12 pages
Data source: Field research
About
Abstract
Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include, 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall, and 4) impact of product recalls on product brands.
Settings
Location:
Industry:
Size:
Fortune 500, USD2.5 billion sales
Other setting(s):
1988-1989
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 September 1992
Length: 16 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 October 1992
Length: 12 pages
Data source: Field research