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Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 8 April 1992

Abstract

The answer to the (A) case. Explains Ad Council''s plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy.

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Abstract

The answer to the (A) case. Explains Ad Council''s plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy.

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