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Thumbnail image for product with reference number 9-590-106
Ad Council's AIDS Campaign (B): Program Adoption
Case
-
Reference no. 9-590-106
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School); Janet Montgomery (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 8 April 1992
Length: 9 pages
Data source: Field research
Topics: Advertising campaigns; Advertising strategy; Health; Marketing implementation; Marketing strategy; Public relations; Social enterprise
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Abstract

The answer to the (A) case. Explains Ad Council''s plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy.
Thumbnail image for product with reference number 9-590-105
Ad Council's AIDS Campaign (A): Advertising Strategy
Case
-
Reference no. 9-590-105
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School); Janet Montgomery (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 21 January 1993
Length: 19 pages
Data source: Field research
Topics: Advertising campaigns; Advertising strategy; Health; Marketing implementation; Marketing strategy; Public relations; Social enterprise
View full details

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Abstract

The answer to the (A) case. Explains Ad Council''s plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy.

Related

Thumbnail image for product with reference number 9-590-105
Ad Council's AIDS Campaign (A): Advertising Strategy
Case
-
Reference no. 9-590-105
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School); Janet Montgomery (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 21 January 1993
Length: 19 pages
Data source: Field research
Topics: Advertising campaigns; Advertising strategy; Health; Marketing implementation; Marketing strategy; Public relations; Social enterprise
View full details