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Case
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Reference no. 9-590-115
Subject category: Marketing
Authors: Gwendolyn Ortmeyer (Massachusetts Institute of Technology)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 5 July 1991
Length: 21 pages
Data source: Field research
Topics: Furniture; Pricing strategy; Retailing
Share a link: https://casecent.re/p/46925
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Abstract

An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy or adopt Everyday Fair Pricing?
Location:
New York, NY
Industry:
Retailing
Size:
Small
Other setting(s):
1988
Teaching note
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Reference no. 5-593-052
Subject category: Marketing
Authors: Gwendolyn Ortmeyer (Massachusetts Institute of Technology)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 11 January 1993
Length: 21 pages
View full details

About

Abstract

An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy or adopt Everyday Fair Pricing?

Settings

Location:
New York, NY
Industry:
Retailing
Size:
Small
Other setting(s):
1988

Related

Teaching note
-
Reference no. 5-593-052
Subject category: Marketing
Authors: Gwendolyn Ortmeyer (Massachusetts Institute of Technology)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 11 January 1993
Length: 21 pages
View full details