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Case
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Reference no. 9-591-006
Subject category: Marketing
Authors: Walter Salmon (Harvard Business School); David Wylie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 1 December 1993
Length: 15 pages
Data source: Field research
Topics: Apparel; International marketing; Joint ventures; Marketing strategy
Share a link: https://casecent.re/p/46929
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Abstract

Describes the entry of this store and catalog retailer of classic women''s clothing into the Japanese market place. Introduces such issues as cross-border management, multinational retailing, and joint venturing.
Location:
Hingham, MA, Japan
Industry:
Retail
Size:
Mid-size, USD453 million revenues
Other setting(s):
1990
Teaching note
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Reference no. 5-595-082
Subject category: Marketing
Authors: Walter Salmon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 10 March 1995
Length: 5 pages
View full details

About

Abstract

Describes the entry of this store and catalog retailer of classic women''s clothing into the Japanese market place. Introduces such issues as cross-border management, multinational retailing, and joint venturing.

Settings

Location:
Hingham, MA, Japan
Industry:
Retail
Size:
Mid-size, USD453 million revenues
Other setting(s):
1990

Related

Teaching note
-
Reference no. 5-595-082
Subject category: Marketing
Authors: Walter Salmon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 10 March 1995
Length: 5 pages
View full details