Product details

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Case
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Reference no. 9-591-011
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 29 August 1994
Length: 17 pages
Data source: Field research
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Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up- front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
Location:
Industry:
Size:
USD6 million revenues
Other setting(s):
1987

About

Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up- front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.

Settings

Location:
Industry:
Size:
USD6 million revenues
Other setting(s):
1987

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