Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 March 1993
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Abstract
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated market changes.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 February 1991
Length: 12 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 March 1993
Revision date: 24-Apr-2019
About
Abstract
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated market changes.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 February 1991
Length: 12 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 March 1993
Revision date: 24-Apr-2019