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Case
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Reference no. 9-690-048
Subject category: Production and Operations Management
Authors: Jill S Dalby (Harvard Business School); Michael P Flaherty (Direct Line Insurance)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 10 October 1990
Length: 22 pages
Data source: Field research
Topics: Clothing; International operations; Marketing strategy; Suppliers; Textiles
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Abstract

Describes Liz Claiborne, Inc.''s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company''s relationship with Ruentex Industries Ltd. , its largest supplier of piece goods. When used with Ruentex Industries Ltd. and Liz Claiborne, Inc. and Liz Claiborne, Inc. and Ruentex Industries Ltd.: Building the Relationship it details the evolution of a customer-supplier relationship in the textile/piece goods and apparel business. Also illustrates how a long-term cooperative relationship creates mutual value in the companies.
Location:
New York and Taiwan
Industry:
Textile and apparel
Size:
Fortune 500, USD1.4 billion 1989 sales
Other setting(s):
1977-1990
Teaching note
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Reference no. 5-697-014
Subject category: Production and Operations Management
Authors: Benson P Shapiro (Harvard Business School); Marie-Therese Flaherty (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 29 October 1996
Length: 21 pages
View full details

About

Abstract

Describes Liz Claiborne, Inc.''s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company''s relationship with Ruentex Industries Ltd. , its largest supplier of piece goods. When used with Ruentex Industries Ltd. and Liz Claiborne, Inc. and Liz Claiborne, Inc. and Ruentex Industries Ltd.: Building the Relationship it details the evolution of a customer-supplier relationship in the textile/piece goods and apparel business. Also illustrates how a long-term cooperative relationship creates mutual value in the companies.

Settings

Location:
New York and Taiwan
Industry:
Textile and apparel
Size:
Fortune 500, USD1.4 billion 1989 sales
Other setting(s):
1977-1990

Related

Teaching note
-
Reference no. 5-697-014
Subject category: Production and Operations Management
Authors: Benson P Shapiro (Harvard Business School); Marie-Therese Flaherty (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 29 October 1996
Length: 21 pages
View full details