Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 13 March 1992
Length: 27 pages
Data source: Field research
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Abstract
The Oakland A''s baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A''s management believed that if they took care of their fans, they would remain loyal through winning and losing seasons.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 3 February 1994
Length: 10 pages
Data source: Field research
About
Abstract
The Oakland A''s baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A''s management believed that if they took care of their fans, they would remain loyal through winning and losing seasons.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 3 February 1994
Length: 10 pages
Data source: Field research