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Case
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Reference no. 9-990-001
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1990
Length: 31 pages
Data source: Field research
Topics: Manufacturing strategy; Market entry; Design; Brands; Product lines
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Abstract

Examines the entire product development process at a premier German company, focusing on the role of design as a key player in interdisciplinary teams. Braun is embarking on a strategic shift from exclusively high-end products to products suitable for the upper end of the mass market. At an early stage in this process, the company must decide what kind of plastic material is appropriate for a new coffeemaker by analyzing the myriad of implications surrounding this decision. At stake is its reputation and corporate image as represented by its kitchen appliances.
Location:
United States, Europe
Size:
7,700 employees, USD403.4 million revenues
Other setting(s):
1983
Teaching note
-
Reference no. 5-600-049
Subject category: Production and Operations Management
Authors: Kim B Clark (Harvard Business School); Steven C Wheelwright (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 13 October 1999
Length: 15 pages
Data source: Field research
View full details
Teaching note
-
Reference no. 5-992-034
Subject category: Knowledge, Information and Communication Systems Management
Authors: Karen J Freeze (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1992
Length: 3 pages
View full details
Case
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Reference no. 9-912-S09
Spanish language
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 1 January 1990
Length: 35 pages
Data source: Field research
Topics: Manufacturing strategy; Market entry; Design; Brands; Product lines
View full details
Compact case
Supplement
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Reference no. 9-992-033
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1992
Length: 2 pages
Data source: Field research
Topics: Manufacturing strategy; Market entry; Design; Brands; Product lines
View full details

About

Abstract

Examines the entire product development process at a premier German company, focusing on the role of design as a key player in interdisciplinary teams. Braun is embarking on a strategic shift from exclusively high-end products to products suitable for the upper end of the mass market. At an early stage in this process, the company must decide what kind of plastic material is appropriate for a new coffeemaker by analyzing the myriad of implications surrounding this decision. At stake is its reputation and corporate image as represented by its kitchen appliances.

Settings

Location:
United States, Europe
Size:
7,700 employees, USD403.4 million revenues
Other setting(s):
1983

Related

Teaching note
-
Reference no. 5-600-049
Subject category: Production and Operations Management
Authors: Kim B Clark (Harvard Business School); Steven C Wheelwright (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 13 October 1999
Length: 15 pages
Data source: Field research
View full details
Teaching note
-
Reference no. 5-992-034
Subject category: Knowledge, Information and Communication Systems Management
Authors: Karen J Freeze (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1992
Length: 3 pages
View full details
Case
-
Reference no. 9-912-S09
Spanish language
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 1 January 1990
Length: 35 pages
Data source: Field research
Topics: Manufacturing strategy; Market entry; Design; Brands; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-992-033
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1992
Length: 2 pages
Data source: Field research
Topics: Manufacturing strategy; Market entry; Design; Brands; Product lines
View full details