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Management article
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Reference no. 90209
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1990

Abstract

This hypothetical case, set in 1995, excerpts part of Dominion-Swann (DS) Industries'' employee handbook. In 1990 DS implemented a personnel program using the latest advances in surveillance technology and subliminal persuasion to increase productivity and sales. Joseph Moderow, senior vice president and general counsel, UPS; Shoshana Zuboff, associate professor, Harvard Business School; Bill Howard, vice president of information technology, Bechtel Corp.; and Karen Nussbaum, executive director of 9 to 5, National Association of Working Women, discuss DS''s use of technology to support and control employees.

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Abstract

This hypothetical case, set in 1995, excerpts part of Dominion-Swann (DS) Industries'' employee handbook. In 1990 DS implemented a personnel program using the latest advances in surveillance technology and subliminal persuasion to increase productivity and sales. Joseph Moderow, senior vice president and general counsel, UPS; Shoshana Zuboff, associate professor, Harvard Business School; Bill Howard, vice president of information technology, Bechtel Corp.; and Karen Nussbaum, executive director of 9 to 5, National Association of Working Women, discuss DS''s use of technology to support and control employees.

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