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Management article
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Reference no. 90513
Authors: Arpad von Lazar
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1990

Abstract

The author deserted the army and fled Hungary in 1956. Now he returns to Budapest to visit a society set free. He describes a country hardly recognizable as the wasteland he left 34 years ago. He describes innovations in banking and marketing. Despite an ignorance of the basics of business and a deep distrust of inequality and imperialism, the Hungarians seem eager and determined to embrace capitalism and free markets.

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Abstract

The author deserted the army and fled Hungary in 1956. Now he returns to Budapest to visit a society set free. He describes a country hardly recognizable as the wasteland he left 34 years ago. He describes innovations in banking and marketing. Despite an ignorance of the basics of business and a deep distrust of inequality and imperialism, the Hungarians seem eager and determined to embrace capitalism and free markets.

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