Published by:
Harvard Business Publishing
Length: 9 pages
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https://casecent.re/p/47032
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Abstract
Forward-looking companies, installing marketing and sales productivity (MSP) systems, are seeing increases of up to 30% in sales and sales force productivity. MSP systems automate routine tasks and gather and interpret data that was either scattered or uncollected before. They not only upgrade sales and marketing efficiency but also improve the timeliness and quality of executives'' decision making. Viewed as a corporate strategic investment, companies can exploit the synergies possible from linkages with other parts of the organization.
About
Abstract
Forward-looking companies, installing marketing and sales productivity (MSP) systems, are seeing increases of up to 30% in sales and sales force productivity. MSP systems automate routine tasks and gather and interpret data that was either scattered or uncollected before. They not only upgrade sales and marketing efficiency but also improve the timeliness and quality of executives'' decision making. Viewed as a corporate strategic investment, companies can exploit the synergies possible from linkages with other parts of the organization.