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Management article
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Reference no. 89106
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989

Abstract

"Companyism" blinds managers to the changing conditions of competition. The Japanese have often practiced companyism, with disastrous results. "Do more better" represents a shortsighted approach to strategy. It is likened to a boat race: if you want to win, just hunch over and pull harder. Never mind that you don''t look where you are going. Just do more better. Sometimes both of these strategies have worked. But in today''s marketplace, strategy requires managers to look at their businesses and their customers'' needs with fresh eyes and new perspectives. Doing more of the same is no longer enough.

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Abstract

"Companyism" blinds managers to the changing conditions of competition. The Japanese have often practiced companyism, with disastrous results. "Do more better" represents a shortsighted approach to strategy. It is likened to a boat race: if you want to win, just hunch over and pull harder. Never mind that you don''t look where you are going. Just do more better. Sometimes both of these strategies have worked. But in today''s marketplace, strategy requires managers to look at their businesses and their customers'' needs with fresh eyes and new perspectives. Doing more of the same is no longer enough.

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