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Authors: Bernard Avishai
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989

Abstract

In an interview with HBR, Allen-Bradley CEO J. Tracy O''Rourke talks about the decisions that led up to the construction and development of the peopleless, paperless plant. He demonstrates how his management team went to computer-integrated manufacturing (CIM), not because of any desire for technological revolution, but as the best way to confront a potentially devastating competitive challenge.

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Abstract

In an interview with HBR, Allen-Bradley CEO J. Tracy O''Rourke talks about the decisions that led up to the construction and development of the peopleless, paperless plant. He demonstrates how his management team went to computer-integrated manufacturing (CIM), not because of any desire for technological revolution, but as the best way to confront a potentially devastating competitive challenge.

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