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Management article
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Reference no. 89114
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989
Length: 9 pages

Abstract

The microwave oven was invented in the United States 40 years ago, but it is a Korean company that now produces the most ovens. Samsung''s story is told in this article adapted from The Silent War: the Global Battles Shaping America''s Future, and it''s a lesson on how companies in developing countries are becoming world-class competitors. Dedicated people, company policy that encourages investment in minds as well as technology, and timely opportunity all helped Samsung''s rise.

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Abstract

The microwave oven was invented in the United States 40 years ago, but it is a Korean company that now produces the most ovens. Samsung''s story is told in this article adapted from The Silent War: the Global Battles Shaping America''s Future, and it''s a lesson on how companies in developing countries are becoming world-class competitors. Dedicated people, company policy that encourages investment in minds as well as technology, and timely opportunity all helped Samsung''s rise.

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