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Management article
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Reference no. 89204
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989

Abstract

When it comes to social responsibility, most companies are content to write out checks and let it go at that. General Mills is one company that likes to establish operating ventures that involve corporate officers and champion a cause. Such a venture is Altcare, a nonprofit organization designed to find more effective and less expensive ways of caring for elderly people who are frail but do not require acute care.

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Abstract

When it comes to social responsibility, most companies are content to write out checks and let it go at that. General Mills is one company that likes to establish operating ventures that involve corporate officers and champion a cause. Such a venture is Altcare, a nonprofit organization designed to find more effective and less expensive ways of caring for elderly people who are frail but do not require acute care.

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