Published by:
Harvard Business Publishing
Length: 15 pages
Abstract
Companies that have risen to global leadership over the past 20 years invariably began with ambitions out of proportion to their resources and capabilities. This concept, fundamentally different from that which underpins Western management thought, is ''strategic intent.'' These organizations begin with a goal that exceeds their present grasp and existing resources. They then rally the organization to close the gap by setting challenges that focus employees'' efforts in the near to medium term. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to an endless game of catch-up. McKinsey Award Winner.
About
Abstract
Companies that have risen to global leadership over the past 20 years invariably began with ambitions out of proportion to their resources and capabilities. This concept, fundamentally different from that which underpins Western management thought, is ''strategic intent.'' These organizations begin with a goal that exceeds their present grasp and existing resources. They then rally the organization to close the gap by setting challenges that focus employees'' efforts in the near to medium term. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to an endless game of catch-up. McKinsey Award Winner.