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Management article
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Reference no. 89309
Authors: David L Kirp
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989

Abstract

AIDS presents companies with new issues to confront, including employee benefits and fears, education and prevention programs, and public image. The story of Pacific Bell, a company that went from having an official policy against hiring "manifest homosexuals" to being recognized as a national pacesetter in dealing with AIDS in the workplace, illustrates the kind of leadership that businesses can take in dealing with this disease.

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Abstract

AIDS presents companies with new issues to confront, including employee benefits and fears, education and prevention programs, and public image. The story of Pacific Bell, a company that went from having an official policy against hiring "manifest homosexuals" to being recognized as a national pacesetter in dealing with AIDS in the workplace, illustrates the kind of leadership that businesses can take in dealing with this disease.

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