Published by:
Harvard Business Publishing
Length: 6 pages
Abstract
Manufacturers that thrive into the next generation will compete by bundling services with products. The factory will be the hub of their efforts to get and hold customers. Some companies are already exploiting their factories'' service potentials. Upstream activities like marketing, design, and quality, are folding into downstream activities like sales, repair, and aftersales support.
About
Abstract
Manufacturers that thrive into the next generation will compete by bundling services with products. The factory will be the hub of their efforts to get and hold customers. Some companies are already exploiting their factories'' service potentials. Upstream activities like marketing, design, and quality, are folding into downstream activities like sales, repair, and aftersales support.