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Management article
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Reference no. 89402
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989

Abstract

Manufacturers that thrive into the next generation will compete by bundling services with products. The factory will be the hub of their efforts to get and hold customers. Some companies are already exploiting their factories'' service potentials. Upstream activities like marketing, design, and quality, are folding into downstream activities like sales, repair, and aftersales support.

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Abstract

Manufacturers that thrive into the next generation will compete by bundling services with products. The factory will be the hub of their efforts to get and hold customers. Some companies are already exploiting their factories'' service potentials. Upstream activities like marketing, design, and quality, are folding into downstream activities like sales, repair, and aftersales support.

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