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Case
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Reference no. 9-387-108
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 June 1989
Length: 7 pages
Data source: Field research

Abstract

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi''s competitive strategies are examined in an in-depth analysis; each firm''s behavior is used to demonstrate the influence their strategic choices have on the future evolution of the industry. Taught in the section entitled ‘Predicting Competitive Behavior’ of the competition and strategy course and should be taught in conjunction with Note on the US Soft Drink Industry in 1986.
Location:
Industry:
Size:
Fortune 500
Other setting(s):
1986

About

Abstract

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi''s competitive strategies are examined in an in-depth analysis; each firm''s behavior is used to demonstrate the influence their strategic choices have on the future evolution of the industry. Taught in the section entitled ‘Predicting Competitive Behavior’ of the competition and strategy course and should be taught in conjunction with Note on the US Soft Drink Industry in 1986.

Settings

Location:
Industry:
Size:
Fortune 500
Other setting(s):
1986

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