Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 June 1989
Length: 7 pages
Data source: Field research
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Abstract
Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to demonstrate the influence their strategic choices have on the future evolution of the industry. Taught in the section entitled 'Predicting Competitive Behavior' of the competition and strategy course and should be taught in conjunction with Note on the US Soft Drink Industry in 1986.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 1989
Length: 3 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 20 June 1989
Length: 4 pages
Data source: Field research
About
Abstract
Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to demonstrate the influence their strategic choices have on the future evolution of the industry. Taught in the section entitled 'Predicting Competitive Behavior' of the competition and strategy course and should be taught in conjunction with Note on the US Soft Drink Industry in 1986.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 1989
Length: 3 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 20 June 1989
Length: 4 pages
Data source: Field research