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Management article
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Reference no. 89602
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989
Length: 5 pages

Abstract

Five trends shape the new competition: worldwide dissemination of scientific knowledge, growth in the number of global competitors, fragmented markets and shifting customer preferences, diverse and transforming process technologies, and proliferation of the number of technologies relevant to any product. Never has technology been so important, never has it been harder to gain a competitive edge by means of technology alone. Managers must link technical capabilities to customer requirements. Important principles of action are: know the technological core and link it to strategic intent, take a global view of technical competence, time is of the essence, discipline functions around the science of production, and integrate operations around the information system.

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Abstract

Five trends shape the new competition: worldwide dissemination of scientific knowledge, growth in the number of global competitors, fragmented markets and shifting customer preferences, diverse and transforming process technologies, and proliferation of the number of technologies relevant to any product. Never has technology been so important, never has it been harder to gain a competitive edge by means of technology alone. Managers must link technical capabilities to customer requirements. Important principles of action are: know the technological core and link it to strategic intent, take a global view of technical competence, time is of the essence, discipline functions around the science of production, and integrate operations around the information system.

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