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Management article
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Reference no. 89603
Authors: Bernard Avishai (Harvard Business School); Greg Fisher (Gordon Institute of Business Science (GIBS)); William Taylor (Harvard Business School)
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989
Length: 7 pages
Topics: Customer relations; Executives; Interviews; Sales management; Technology
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Abstract

In this interview, George M.C. Fisher describes the management techniques Motorola uses to understand, anticipate, and respond effectively to customer needs. He describes several of the company''s most important products and systems, and explains the lessons each offers for effective technology management. Fisher also reviews technology-based competition with Japan as he offers an optimistic forecast for U.S. companies. Fisher distinguishes between the future of U.S. companies and the United States as a nation.
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Abstract

In this interview, George M.C. Fisher describes the management techniques Motorola uses to understand, anticipate, and respond effectively to customer needs. He describes several of the company''s most important products and systems, and explains the lessons each offers for effective technology management. Fisher also reviews technology-based competition with Japan as he offers an optimistic forecast for U.S. companies. Fisher distinguishes between the future of U.S. companies and the United States as a nation.

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