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Management article
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Reference no. 89608
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1989

Abstract

Big retailers like supermarket chains often demand extra service from their suppliers, who are all too eager to forgive a late payment or meet "emergency" shipment demands with no compensation. Most suppliers don''t know how much these add-ons are costing them. Suppliers can take charge by tracking individual customer performance and by putting together multidisciplinary teams to manage strategic groups of customers. With internal changes in place, suppliers can then formulate a flexible, service-based pricing system that establishes appropriate incentives without alienating customers.

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Abstract

Big retailers like supermarket chains often demand extra service from their suppliers, who are all too eager to forgive a late payment or meet "emergency" shipment demands with no compensation. Most suppliers don''t know how much these add-ons are costing them. Suppliers can take charge by tracking individual customer performance and by putting together multidisciplinary teams to manage strategic groups of customers. With internal changes in place, suppliers can then formulate a flexible, service-based pricing system that establishes appropriate incentives without alienating customers.

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