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Case
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Reference no. 9-189-125
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 22 March 1991
Length: 23 pages
Data source: Published sources

Abstract

Concerns a 1983 joint venture between General Motors and Toyota to produce small cars in the United States. Describes the globalization of the auto industry and the competitive positions of the two companies.
Locations:
Industry:
Size:
Large
Other setting(s):
1982-1983

About

Abstract

Concerns a 1983 joint venture between General Motors and Toyota to produce small cars in the United States. Describes the globalization of the auto industry and the competitive positions of the two companies.

Settings

Locations:
Industry:
Size:
Large
Other setting(s):
1982-1983

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