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Case
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Reference no. 9-389-111
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 28 March 1995
Length: 30 pages
Data source: Field research

Abstract

In 1988, the Du Pont Co is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially refrigeration, was the world's leading producer of these chemicals. Although no substitutes were currently commercially available, or even proven, Du Pont had to decide what to do. The purpose of the case is to examine how changing science and environmental problems affect competitive conditions and corporate strategy. In particular, the case examines the criteria by which companies formulate policy.
Location:
Size:
USD20 billion revenues
Other setting(s):
1988

About

Abstract

In 1988, the Du Pont Co is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially refrigeration, was the world's leading producer of these chemicals. Although no substitutes were currently commercially available, or even proven, Du Pont had to decide what to do. The purpose of the case is to examine how changing science and environmental problems affect competitive conditions and corporate strategy. In particular, the case examines the criteria by which companies formulate policy.

Settings

Location:
Size:
USD20 billion revenues
Other setting(s):
1988

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