Product details

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Published by: Harvard Business Publishing
Originally published in: 2005
Version: 20 October 2005
Revision date: 26-Aug-2011
Length: 25 pages
Data source: Field research

Abstract

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

Time period

The events covered by this case took place in 1949-1989.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Johnson & Johnson
Industry:
Health care services; Pharmaceuticals

Featured protagonist

  • James E. Burke (male), Chairman and CEO

About

Abstract

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

Settings

Time period

The events covered by this case took place in 1949-1989.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Johnson & Johnson
Industry:
Health care services; Pharmaceuticals

Featured protagonist

  • James E. Burke (male), Chairman and CEO

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