Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 20 October 2005
Revision date: 26-Aug-2011
Length: 25 pages
Data source: Field research
Abstract
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.
Time period
The events covered by this case took place in 1949-1989.Geographical setting
Region:
Americas
Country:
United States
Featured company
Johnson & Johnson
Industry:
Health care services; Pharmaceuticals
Featured protagonist
- James E. Burke (male), Chairman and CEO
About
Abstract
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.
Settings
Time period
The events covered by this case took place in 1949-1989.Geographical setting
Region:
Americas
Country:
United States
Featured company
Johnson & Johnson
Industry:
Health care services; Pharmaceuticals
Featured protagonist
- James E. Burke (male), Chairman and CEO