Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 November 1998
Length: 3 pages
Data source: Field research
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Abstract
Supplement to the A case. Describes Masco's initial entry strategy and is designed as an in-class handout.
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Abstract
Supplement to the A case. Describes Masco's initial entry strategy and is designed as an in-class handout.
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Industry: