National Demographics & Lifestyles (B)

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Supplement

Reference no. 9-390-006

Subject category: Entrepreneurship

Authors: Michael J Roberts (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1989

Version: 24 February 1993

Length: 20 pages

Data source: Field research

Topics: Financing; Venture capital; Direct marketing; Small & medium-sized enterprises; Demographics; Loans; IPO; Success; Value creation; Industrial goods

Share a link: https://casecent.re/p/47172

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Abstract

Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they have created. Options include a public offering or sale of the company.

Location:

Colorado

Industry:

Computer services

Size:

Small, USD20 million sales

Other setting(s):

1982-1987