Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 December 1997
Length: 19 pages
Data source: Published sources
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Abstract
Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry structure with emphasis on competitive advantage, commitment, and sustainability. May be used with US Airline Industry - 1978-88 (B).
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 April 1990
Length: 15 pages
About
Abstract
Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry structure with emphasis on competitive advantage, commitment, and sustainability. May be used with US Airline Industry - 1978-88 (B).
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 April 1990
Length: 15 pages