Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 December 1997
Length: 22 pages
Data source: Published sources
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Abstract
Examines the airline industry''s primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins, who loses, and why. Provides a follow-up to U.S. Airline Industry--1978-88 (A).
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 April 1990
Length: 15 pages
About
Abstract
Examines the airline industry''s primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins, who loses, and why. Provides a follow-up to U.S. Airline Industry--1978-88 (A).
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 April 1990
Length: 15 pages