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Case
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Reference no. 9-390-083
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 15 November 1991
Length: 25 pages
Data source: Field research

Abstract

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major objective is to look at major change in a huge organization and the way the change was made.
Locations:
Size:
Fortune 500
Other setting(s):
1980-1989

About

Abstract

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major objective is to look at major change in a huge organization and the way the change was made.

Settings

Locations:
Size:
Fortune 500
Other setting(s):
1980-1989

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