Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 20 October 1989
Length: 3 pages
Data source: Field research
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Abstract
Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and the culture of local autonomy in each of the European franchises. Students will be asked to develop an action plan for changing the direction and the working relationships in Europe.
Locations:
Size:
Small
Other setting(s):
1987
About
Abstract
Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and the culture of local autonomy in each of the European franchises. Students will be asked to develop an action plan for changing the direction and the working relationships in Europe.
Settings
Locations:
Size:
Small
Other setting(s):
1987