Product details

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Compact case
Published by: Harvard Business Publishing
Published in: 1989
Length: 3 pages
Data source: Field research

Abstract

Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and the culture of local autonomy in each of the European franchises. Students will be asked to develop an action plan for changing the direction and the working relationships in Europe.
Location:
Industry:
Size:
Small
Other setting(s):
1987

About

Abstract

Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and the culture of local autonomy in each of the European franchises. Students will be asked to develop an action plan for changing the direction and the working relationships in Europe.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1987

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