Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 October 1996
Length: 12 pages
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Abstract
Provides an integrated discussion of the basic elements of industrial marketing strategy and develops a strategic marketing planning model. May be used as either an introductory or a summary reading for an industrial marketing course or course segment.
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Abstract
Provides an integrated discussion of the basic elements of industrial marketing strategy and develops a strategic marketing planning model. May be used as either an introductory or a summary reading for an industrial marketing course or course segment.