Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 17 January 1992
Length: 15 pages
Data source: Field research
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Abstract
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications.
Location:
Industry:
Size:
Fortune 500, USD200 million sales
Other setting(s):
1985
About
Abstract
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications.
Settings
Location:
Industry:
Size:
Fortune 500, USD200 million sales
Other setting(s):
1985