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Compact case
Supplement
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Reference no. 9-589-122
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 19 November 1991
Length: 3 pages
Data source: Field research
Topics: Marketing channels; Marketing management; Product introduction; Sales
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Abstract

Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share.
Teaching note
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Reference no. 5-589-009
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 26 January 1995
Length: 16 pages
View full details
Case
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Reference no. 9-589-121
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 17 January 1992
Length: 15 pages
Data source: Field research
Topics: Sales; Marketing channels; Marketing management; Product introduction
View full details

About

Abstract

Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share.

Related

Teaching note
-
Reference no. 5-589-009
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 26 January 1995
Length: 16 pages
View full details
Case
-
Reference no. 9-589-121
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 17 January 1992
Length: 15 pages
Data source: Field research
Topics: Sales; Marketing channels; Marketing management; Product introduction
View full details