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Compact case
Supplement
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Reference no. 9-589-123
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 5 November 1991
Length: 4 pages
Data source: Field research
Topics: Marketing channels; Marketing management; Product introduction; Sales
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Abstract

Describes the actions taken by Peter Baldwin to address the issues.
Teaching note
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Reference no. 5-589-009
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 26 January 1995
Length: 16 pages
View full details
Case
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Reference no. 9-589-121
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 17 January 1992
Length: 15 pages
Data source: Field research
Topics: Sales; Marketing channels; Marketing management; Product introduction
View full details

About

Abstract

Describes the actions taken by Peter Baldwin to address the issues.

Related

Teaching note
-
Reference no. 5-589-009
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 26 January 1995
Length: 16 pages
View full details
Case
-
Reference no. 9-589-121
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 17 January 1992
Length: 15 pages
Data source: Field research
Topics: Sales; Marketing channels; Marketing management; Product introduction
View full details