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Compact case
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research

Abstract

Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.

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Abstract

Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.

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