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Compact case
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
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Abstract

Supplement to the A case. Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.
Industries:
Advertising industry; Electronics manufacturing
Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-589-126
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details

About

Abstract

Supplement to the A case. Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.

Settings

Industries:
Advertising industry; Electronics manufacturing

Related

Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-589-126
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details