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Compact case
Supplement
-
Reference no. 9-589-126
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
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Abstract

Supplement to the A case. Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.
Industries:
Advertising industry; Electronics manufacturing
Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-509-S13
Spanish language
Subject category: Marketing
Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 20 May 1993
Length: 4 pages
Data source: Published sources
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details

About

Abstract

Supplement to the A case. Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.

Settings

Industries:
Advertising industry; Electronics manufacturing

Related

Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-509-S13
Spanish language
Subject category: Marketing
Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 20 May 1993
Length: 4 pages
Data source: Published sources
Topics: Advertising; Business law and ethics; Marketing management
View full details
Compact case
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details