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Compact case
Supplement
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Reference no. 9-589-126
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research

Abstract

Supplement to the A case. Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.

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Abstract

Supplement to the A case. Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.

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