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Thumbnail image for product with reference number 9-589-126
Compact case
Rossin Greenberg Seronick & Hill Inc (C)
Supplement
-
Reference no. 9-589-126
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
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Abstract

Supplement to the A case. Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.
Industries:
Advertising industry; Electronics manufacturing
Thumbnail image for product with reference number 5-591-074
Rossin Greenberg Seronick and Hill (A), (B), and (C)
Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-509-S11
Compact case
Rossin Greenberg Seronick & Hill, Inc (A)
Case
-
Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-124
Compact case
Rossin Greenberg Seronick & Hill Inc (A)
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S12
Compact case
Rossin Greenberg Seronick & Hill, Inc (B)
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S13
Compact case
Rossin Greenberg Seronick & Hill, Inc. (C)
Supplement
-
Reference no. 9-509-S13
Spanish language
Subject category: Marketing
Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 20 May 1993
Length: 4 pages
Data source: Published sources
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-125
Compact case
Rossin Greenberg Seronick & Hill Inc (B)
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details

About

Abstract

Supplement to the A case. Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.

Settings

Industries:
Advertising industry; Electronics manufacturing

Related

Thumbnail image for product with reference number 5-591-074
Rossin Greenberg Seronick and Hill (A), (B), and (C)
Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-509-S11
Compact case
Rossin Greenberg Seronick & Hill, Inc (A)
Case
-
Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-124
Compact case
Rossin Greenberg Seronick & Hill Inc (A)
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S12
Compact case
Rossin Greenberg Seronick & Hill, Inc (B)
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S13
Compact case
Rossin Greenberg Seronick & Hill, Inc. (C)
Supplement
-
Reference no. 9-509-S13
Spanish language
Subject category: Marketing
Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 20 May 1993
Length: 4 pages
Data source: Published sources
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-125
Compact case
Rossin Greenberg Seronick & Hill Inc (B)
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details