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Reference no. 9-590-010
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1989
Length: 33 pages
Topics: Competition; Pricing; Product lines; Product planning & policy; Product positioning; Technological change
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Abstract

Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line length, and technological options. Also introduces a reservation price or value/performance curve. All are considered in the context of competitive behavior.
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Abstract

Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line length, and technological options. Also introduces a reservation price or value/performance curve. All are considered in the context of competitive behavior.

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Sorry, this product has no related items.