Harper Chemical Company, Inc., Addendum

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Compact case

Supplement

Reference no. 9-590-028

Subject category: Marketing

Authors: E Raymond Corey (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1989

Version: 20 July 1993

Length: 2 pages

Data source: Field research

Topics: Chemicals; Industrial markets; Market segmentation; Marketing strategy; New product marketing; Purchasing

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Abstract

Provides additional quantitative exhibits, including a pro forma income statement and break-even calculations for the operation and makes assumptions about marketing strategy. A rewritten version of an earlier case.