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Compact case
Supplement
-
Reference no. 9-590-028
Subject category: Marketing
Authors: E Raymond Corey
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 July 1993
Length: 2 pages
Data source: Field research

Abstract

Provides additional quantitative exhibits, including a pro forma income statement and break-even calculations for the operation and makes assumptions about marketing strategy. A rewritten version of an earlier case.

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Abstract

Provides additional quantitative exhibits, including a pro forma income statement and break-even calculations for the operation and makes assumptions about marketing strategy. A rewritten version of an earlier case.

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