More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Note
-
Reference no. 9-590-043
Subject category: Marketing
Authors: Frank V Cespedes
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 16 November 2006
Length: 5 pages
Data source: Published sources
Topics: Consumer marketing; Marketing implementation; Marketing management; Marketing organization; Sales; Target markets
Share a link: https://casecent.re/p/47245
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Written for a module in the Marketing Implementation course (a second-year elective in the master of business administration (MBA) program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider concerning these topics in case analysis.
Sorry, this product has no related items.

About

Abstract

Written for a module in the Marketing Implementation course (a second-year elective in the master of business administration (MBA) program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider concerning these topics in case analysis.

Related

Sorry, this product has no related items.