Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 March 1992
Length: 9 pages
Abstract
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate.
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Abstract
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate.