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Case
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Reference no. 9-689-081
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 1 August 1989
Length: 15 pages
Data source: Field research

Abstract

Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led to the general decline of the railroad industry following World War II. The remainder contains the Burlington Northern's competitive response to its changing environment, including the company's decision to develop a logistics analysis program to improve their employees' and their customers' understanding of logistics. Also contains an example of logistics cost tradeoffs.
Location:
Industries:
Size:
Large, USD4 billion sales
Other setting(s):
1986

About

Abstract

Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led to the general decline of the railroad industry following World War II. The remainder contains the Burlington Northern's competitive response to its changing environment, including the company's decision to develop a logistics analysis program to improve their employees' and their customers' understanding of logistics. Also contains an example of logistics cost tradeoffs.

Settings

Location:
Industries:
Size:
Large, USD4 billion sales
Other setting(s):
1986

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