Product details

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Case
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Reference no. 9-689-092
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 21 May 1993
Length: 22 pages
Data source: Field research

Abstract

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to whether to offer franchises and in what form, considering the need to protect its unique concept.
Location:
Industry:
Size:
USD100 million revenues
Other setting(s):
1989

About

Abstract

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to whether to offer franchises and in what form, considering the need to protect its unique concept.

Settings

Location:
Industry:
Size:
USD100 million revenues
Other setting(s):
1989

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