Published by:
Harvard Business Publishing
Length: 7 pages
Topics:
Decision making; Marketing strategy
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https://casecent.re/p/47310
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Abstract
In today's competitive environment, strategy means paying painstaking attention to customers' needs: rethinking what your product is; what it does; and how you design, build, and market it. It is also about avoiding competition wherever and whenever possible. The problem of strategy is acute for Japanese companies. The Germans have captured the high-cost, top-of-the-line market, and the Koreans are attacking the low-cost, high-quality, entry-level market. The Japanese answer is to get back to strategy by creating value for customers.
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Abstract
In today's competitive environment, strategy means paying painstaking attention to customers' needs: rethinking what your product is; what it does; and how you design, build, and market it. It is also about avoiding competition wherever and whenever possible. The problem of strategy is acute for Japanese companies. The Germans have captured the high-cost, top-of-the-line market, and the Koreans are attacking the low-cost, high-quality, entry-level market. The Japanese answer is to get back to strategy by creating value for customers.